About Jez

My journey into the fitness industry hasn’t followed a typical path, and that's exactly what makes my coaching different.

For most people, fitness starts in a gym.

For me, it started with a passion for sport, performance and pushing my limits.

In my late teens and early twenties, I proudly represented Great Britain in Judo, competing across the UK and Europe. Those years taught me lessons that still shape the way I coach today: discipline, resilience, consistency and the understanding that success is rarely built through one big effort. It's built through small actions repeated over time.

After stepping away from competitive judo in 2004, I moved into endurance sport and triathlon training. This opened up a whole new world of learning around strength, conditioning, recovery, nutrition and long-term performance. Alongside my own training, I gained industry-recognised qualifications in Advanced Personal Training, Sports Specific Training and Group Exercise, including Indoor Cycling, Circuit Training and Aqua Fitness.

But while qualifications and experience matter, my biggest lesson came away from sport.

For over 20 years I built a successful career in leadership roles with major brands including Marks & Spencer, Tesco and JD Sports. During that time, I coached teams, developed people and led large-scale projects. What I discovered was that the same principles that help people succeed in business also help them succeed with their health:

Clear goals.

Simple systems.

Accountability.

Consistency.

Most people don't fail because they lack information.

They fail because life gets busy, motivation comes and goes, and they struggle to stay consistent.

That's why I now describe myself as The Consistency Coach.

In 2024, I made the decision to leave the corporate world behind and commit fully to helping people improve their health and fitness.

That same year, I completed Ironman Barcelona after a 14-month journey that transformed my own life. During that period, I lost over 40kg, improved my sleep, stopped drinking alcohol and completely changed my relationship with health and wellbeing.

I didn't achieve those results through extreme diets or unsustainable training plans.

I achieved them through consistency.

That experience reinforced everything I now teach my clients.

Today, I work as an Online Coach and Fitness Instructor at David Lloyd Worthing, delivering more than 20 classes each week, including their flagship BLAZE sessions. I also support clients across the UK through my online coaching programmes and the Better Together Nutrition Club community.

My coaching philosophy is simple:

You don't need the perfect plan.

You need a plan you can stick to.

Whether your goal is sustainable fat loss, improved fitness, increased confidence, better energy levels or simply feeling healthier, my role is to help you build the habits, structure and accountability needed to make those results last.

No quick fixes.

No extremes.

No starting again every Monday.

Just a practical approach that works in the real world and fits around your life, your family and your commitments.

If you're looking for a coach who understands the challenges of balancing health, work and family life, and who believes that consistency beats perfection every single time, you're in the right place.

Because lasting results aren't built in a day.

They're built one consistent decision at a time.

Jez Luff

The Consistency Coach